Hello!

I'm a Senior Product Designer.

Currently focused on retail banking, committed to improving digital experiences for branch teammates.

About

Making hard problems feel easy with research + design.

With over 11 years of design experience, I specialize in user-centered research and UX/UI design, building on my past roles in graphic design. Currently I am employed as a Senior Product Designer at a regional bank. As my career has evolved, so has my skill set—I am always eager to learn, grow, and take on new opportunities.

User Research

Regularly conduct research by facilitating workshops, leading contextual interviews, writing user surveys, and more.

UX/UI Design

Complete full projects starting with wireframes and a prototype before moving to high-fidelity screens prepared for Jira stories.

Product Strategy

Participate in roadmap planning to establish clear milestones and timelines, while leading discovery sessions to define requirements.

Graphic Design

Graphic design ranging from marketing materials and magazine publications to creating a fresh logo for a new company.

Work

Explore some of my case studies.

Authentication Software

I designed the user flow and interface for a retail bank authentication software, conducting research and user testing to ensure seamless client verification while…

User Feedback Survey

I led the redevelopment and launch of a bi-annual user feedback survey, designing questions, refining engagement strategies, and analyzing responses to measure user perceptions…

Digital Huddle Board

I designed a digital huddle board, a real-time dashboard that enhances branch team alignment, goal-setting, and daily planning by integrating key metrics and insights…

Client Profile Redesign

I led the client profile redesign within the retail branch network software, optimizing usability, responsiveness, and insights across all devices to enhance lead conversion…

Lending Application Tracker

I designed a lending application tracker that seamlessly integrates with multiple systems, providing branch teammates with real-time visibility into loan and credit card applications…

To-Do List Feature

I designed a digital to-do list for retail branch software, transforming task management by centralizing client follow-ups, streamlining workflows, and enabling customizable features for…

Software

My go-to design & research tools.

I am proficient in the leading design software, including Figma, Adobe Creative Suite, and UserZoom. For project management, I utilize Monday, Jira, and Confluence to ensure collaboration with my product team.

Figma
Adobe Creative Suite
UserZoom
Microsoft Products
Jira
WordPress
Monday

HubSpot

Testimonials

What my colleagues say about me.

Product Design

I am endlessly impressed with Shelbey's talent as a product designer. Her practical approach to design is a true asset to our team. She possesses a unique ability to balance creativity with real-world considerations, always keeping the end user's needs in focus. She is a natural-born organizer and effective communicator, and her ability to bridge the gap between creativity and practicality is invaluable to our team's success.

Marta Hrecznyj

Previous Associate Designer at KeyBank

Got a project? Let’s talk.

Outside of my full-time role, I take on freelance projects in product design, website design, graphic design, and more. Feel free to reach out to see how I can help bring your vision to life!

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